Phase 01
Audit
We review Search Console and analytics, crawl the site, check your Google Business Profile if you serve local customers, and run AI Visibility Check for you and your competitors.
SEO · AI SEARCH · UK
SEO Agency UK for Google and AI Search
Your customers search on Google and, increasingly, ask ChatGPT, Gemini or Google's AI Overviews. We're a UK SEO agency run by software engineers: we fix what stops your site ranking, build content that answers buyers' questions, and help AI assistants find and recommend you. We measure everything, and we don't promise rankings nobody can guarantee.
At a Glance
- Technical SEO
- Content and on-page SEO
- Local SEO
- Generative engine optimisation (GEO)
- Outcome 01
- A site search engines can crawl and trust
- Outcome 02
- Pages that answer buyers' questions
- Outcome 03
- Visibility in Google Maps
- Outcome 04
- Mentions in AI answers, measured
WHAT WE DO
Our SEO Services
| Service | What it covers | Who it's for |
|---|---|---|
| Technical SEO | Crawling, indexing, rendering, Core Web Vitals, structured data, site migrations. We make the fixes in your code. | Sites that aren't being indexed properly, JavaScript-heavy sites, anyone planning a redesign or platform move |
| Content and on-page SEO | Keyword and question research, page structure, titles and descriptions, internal linking, new and improved pages | Businesses whose pages don't match what buyers search for |
| Local SEO | Google Business Profile, citations, reviews, location pages | Businesses serving customers in specific towns or regions |
| AI search visibility (GEO) | AI crawler access, entity consistency, answer-ready content, citations, measurement across six AI assistants | Businesses that want ChatGPT, Gemini and AI Overviews to recommend them |
Most projects combine two or three of these. We start with an audit and recommend the order that will make the biggest difference for you.
SEO AND AI SEARCH
SEO and AI Search: What's the Difference?
| Traditional search | AI search | |
|---|---|---|
| Where | Google, Bing | ChatGPT, Gemini, Perplexity, Copilot, Google's AI Overviews |
| What the user gets | A list of links and a map | A written answer naming a few businesses or sources |
| What decides visibility | Relevance, quality, links and page experience | Much the same foundations, plus whether assistants can read your site and find consistent, trustworthy information about you elsewhere |
| How you measure it | Rankings, impressions and clicks in Search Console | Which assistants name you, for which questions, and who they name instead |
They aren't separate strategies. Most AI assistants ground their answers in web search results, so a site that is well built, clearly written and well regarded does better in both. AI search adds a few things traditional SEO often skips: letting the right AI crawlers in, keeping your business details consistent across the web, and writing answers that can be quoted.
WHY ENGINEERS
Why an SEO Agency Run by Engineers?
Many SEO problems are really software problems: a JavaScript framework that hides content from crawlers, a CMS that creates thousands of duplicate URLs, a slow page, or a migration that breaks old links. A report that describes them doesn't fix them.
We're a software company, so:
- We fix things in your code, through pull requests your team reviews, or alongside your developers.
- We build our own tools. AI Visibility Check runs 21 checks and asks six AI assistants the questions your customers type. We also offer 11 free SEO tools, from a schema checker to a redirect checker. Our scoring methodology is public.
- We practise it ourselves. When we moved our own websites to a new platform, every existing address kept working and was tested automatically before and after the switch.
Content still matters as much as code. We write and improve pages based on the questions buyers actually ask, with facts you can stand behind.
HOW WE WORK
How an SEO Project Runs
Evidence first, the biggest opportunities first, and reporting you can check.
Phase 02
Plan
We agree the goals (enquiries, sales, visibility for specific services) and a prioritised plan, with the fixes and content that should move them most.
Phase 03
Deliver
We make technical fixes, write and improve pages, optimise your local presence and work on AI visibility, in short cycles you can review.
Phase 04
Measure
We report on impressions, clicks, enquiries and AI mentions, explain what changed and why, and adjust the plan.
CHOOSING AN SEO AGENCY
How to Choose an SEO Company in the UK
Whoever you choose, ask these questions first:
- Do they guarantee rankings? If yes, walk away. Nobody controls Google or an AI assistant, and guarantees usually mean risky shortcuts.
- Can they fix technical issues, or only report them? If your site needs code changes, who makes them?
- What will they report, and how often? Look for impressions, clicks and enquiries, not just a rankings table.
- Who owns the work? Content, code, accounts and data should be yours if you part ways.
- How do they build links and mentions? Bought links and fake reviews breach Google's guidelines and can do lasting harm.
- Do they understand AI search? Ask how they would check whether ChatGPT or Gemini mention you, and how they'd measure a change.
A good agency will be happy to answer all six in writing.
FREQUENTLY ASKED QUESTIONS
Frequently Asked Questions
Straight answers about SEO, AI search and working with us.
What does an SEO agency do?
It improves how your website appears in search. That covers the technical health of the site, content that matches what people search for, your local presence, and increasingly your visibility in AI assistants, all measured in Search Console and your enquiries.
What is the difference between SEO and AI search visibility?
SEO focuses on Google and Bing results. AI search visibility, or generative engine optimisation, focuses on whether assistants like ChatGPT, Gemini and Google's AI Overviews name your business in their answers. The foundations overlap heavily; AI search adds crawler access, entity consistency and answer-ready content.
Do you guarantee first-page rankings?
No. Nobody can honestly guarantee a position on Google or a mention by an AI assistant. We remove obstacles, build useful content and signals, and report the results transparently.
How long does SEO take?
Technical fixes can be picked up within weeks of release. Content and authority build over months, depending on how competitive your market is. We report progress regularly so you can see what's moving.
Can your engineers work in our codebase?
Yes. We can work in your Git repository and submit pull requests for review, or work alongside your developers. We work with WordPress, Shopify, headless CMS setups and JavaScript frameworks such as React, Next.js and Astro.
How do you measure AI visibility?
With AI Visibility Check, the tool we built. It runs 21 checks and asks six AI assistants the questions your customers type, recording which businesses get named. You can run the essential scan free.
EXPLORE FURTHER
SEO and AI Search Services
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